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What does your business do? ABOVAC helps Virtual
Assistants earn more. We use Information Technology to sell
the skills of people in one country to the business entities
in another. We join a V.A. professional in the client country,
and enable her offer ‘local service at internationally
competitive rates’. The V.A. can subcontract to us assignments
in Typing, Word processing, Data entry, Computing, Business
communication and Technical writing.
When and why did you start the biz? To build a
‘better mousetrap’ to sell, I worked on my strengths. They
were: my experience and understanding of the American
business, my ability to organize, and my location in India.
With these, I could provide a cost effective off-shore back
office and assist the V.A.s in 2 ways: (i) To reduce
processing costs and share the savings with their clients, and
(ii) To get free to take up more profitable assignments.
Considering these aspects, I started ABOVAC, Asian Back Office
for the Virtual Assistance Companies, in August, 2000.
How Many People are in your Company? 7. Myself,
wife Bharti who is a teacher, daughter Swati who is a
librarian, and son Sachin who studies at the university. We
also have three employees to do data entry and word
processing.
Where's your office? One room at home converted
into an office. We are located in a neighborhood that is fast
developing as a commercial hub in Baroda, an industrial city
in Western India.
What's the toughest part of running your biz? Our
potential clients are Virtual Assistants in far off countries.
Since we have never met, the toughest part is to earn their
trust through internet. Seeing the hoaxes that pervade
business on the net, extreme precaution on the part of our
prospects is not only natural, but also justified. However, I
have experienced that a market that is awfully difficult to
enter is more likely to stick to you after it accepts you. So
we are patiently striving to build client confidence.
What's the most fun part? I feel blissfully
liberated from office politics and bureaucracy. Now I am able
to devote more time to networking, management reading and
creative thinking. I believe that I have added more value to
my business and professional development in these 2 years of
independence than any 2 years earlier.
Anything you would have done differently? As soon
as ABOVAC was born, we should have visited U.S.A., Canada and
U.K. to meet prospective clients. With personal interaction,
the V.A.s would have judged us faster. That would have helped
a lot to create trust and book orders.
What's next on the horizon for your biz? We plan
to participate in a small way in the First Annual IVAA Summit
organized by International Virtual Assistants Association,
scheduled in October, 2002 ( http://www.vasummit.org/ ). We
also intend to be event partners in Administrative
Professionals Conference scheduled in April, 2003
(http://www.apconference.com/ )
What advice do you have for others? In India it
is said that an entrepreneur generally does not get any
returns till he toils for at least 1,000 days. For roughly
that period, you ought to have the ability to bear all
expenses from your savings and family members’ salary. You
need to take your spouse and children into confidence, earn
their co-operation in being somewhat frugal, and get them
mentally prepared to sacrifice some of the comforts they are
used to. Your spending priorities either build or break your
business. We have invested in high quality office equipment
and software, focused publicity, training and salaries of
proficient personnel. As a family we have resisted the
temptation to renovate the office, install an air conditioner,
go on a vacation, and get a new car.
How do you use Idea Cafe to help your biz? We
discovered Idea Cafe like Ali Baba chanced upon the treasure
of the 40 thieves. Most of your articles are so universal that
we can apply them to enrich our start-up here in India. Idea
Cafe is the ‘Bible of the Small Biz’; you hold our hand and
lead us to improve the key areas of our operations --
Budgeting, Financing, Marketing, and more. ‘Coffee Talk with
Experts’ not only gives sound advice, but also triggers
brainstorming on some critical aspects that we had neglected
earlier.
School (where, still in school, degree)? B.Engg.
from the University of Bombay, India; & Post Graduate
Certificate in Marketing from M.S. University of Baroda, India
Prior jobs or business? I have had 24 years’
marketing experience with 2 leading Indian firms. I have
gained expertise in market research and business development
of Electronic, Electrical and Hydraulic equipment. Presently I
am Country Communications Director in India of the Association
for International Business Inc. For details, you might like to
see http://www.abovac.biz/b2b/index.html .
Favorite Food? My favorite is a vegetarian dish
called ‘Handwo’. It is a sour cake concocted from a mixture of
rice and gram flour, curd, fine potato chips, fried onion
pieces and all spices of the East.
What are your pets' names? Though we don't have
any pets, some robins have built nests in the tall ‘Asopalav’
trees in our backyard. They tolerate us as unavoidable
intruders who are often messing with garden tools and water
hose in their territory!
Do any of these pets help with your biz? They
awaken us every dawn with excited tweets. They help us set an
enthusiastic frame of mind everyday.
Is there any one person or event in your life that led
you to go into business for yourself? I served a
state-run company that manufactured Navigation, Broadcasting
and Telecommunication equipment. When India joined the W.T.O.,
liberalized imports broke our monopoly in the market. Foreign
competition made our operations unviable. We closed down in
2000, when I was 51 -- too old to land a suitable job in
India, and not yet old enough to retire. All these years I had
hesitated to leave the security of a 9 to 5 job. But when that
disappeared, we accepted the situation as God’s will and
perhaps His unfathomable way of telling me to start our own
business.
Anyone you publicly want to thank? I greet my
good friends from the Association for International Business
Inc., a powerful virtual community of 10,000 professionals in
200 countries ( http://www.aibworld.com/ ): Ray Gabriel, the
Founder and Joan Faber, the Chairman.
Contact Info: Vasant Davé 4, Param Bungalows,
Atma Jyoti Ashram Road Baroda, Gujarat 390021 +91 265
239 0822 vasant@abovac.biz
Website: http://www.abovac.biz/index.html
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