National Readership Study 2003
April 24,
2004
Global businessmen targeting Indian markets might be interested in the findings of NRS 2003. It indicates that more than half the adult population can be reached through terrestrial television, and one fourth through print.
|
All India media penetration | ||||||
|
Media type
|
Print
|
Terrestrial TV
|
Cable & Satellite
|
Radio
|
Cinema
|
Internet |
|
Per cent Penetration |
25% |
53% |
20% |
22% |
7% |
1% |
4 out of every 5 Indians living in towns and cities can be reached through terrestrial television and almost half through Cable & Satellite TV.
|
Urban India media penetration | ||||||
|
Media type
|
Print
|
Terrestrial TV
|
Cable & Satellite
|
Radio
|
Cinema
|
Internet |
|
Per cent Penetration |
46% |
80% |
46% |
25% |
11% |
3% |
Readers of print media are estimated at 187 m. Of these 45% come from rural and 55% from urban areas. The top 9 newspapers are in Indian languages. Hindi dailies 'Dainik Bhaskar' with readership of 15.7 million and 'Dainik Jagran' with 14.9 million are leaders. English daily. 'The Times of India' stands 10th with a readership of 7.4 million.
NRS 2003 was conducted by Taylor Nelson Sofres Mode, Indian Market Research Bureau, A. C. Nielsen and ORG-Marg which studied a sample size of over 140,000 individuals in 837 towns and 2,300 villages in India.
Contact information:
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