Prior to starting his own
business, Vasant has had 24 years' experience in marketing departments of two
ISO 9001 engineering companies viz.,
Jyoti Ltd and Gujarat Communications &
Electronics Ltd. It includes:
- Designing, conducting and reporting market survey of electric switch gear,
electric rotating machines and pumps conducted among corporate clients
-
Introducing new telecom / broadcasting products to corporate clients
-
Presenting concept and demonstrating equipment to project authorities and
consultants
- Preparing product literature, advertisements and display
panels
- Representing company at industrial trade shows
- Costing,
preparing price bid and reviewing contract
- Improving customer
relations
- Forecasting sales based upon industry norms and business
environment
- Understanding customer requirements and identifying business
opportunity for products and services.
Some major projects that Vasant Davé designed and executed are detailed
below:
1. Pump Testing Facilities Survey for Indian Pump Manufacturers' Association
(IPMA)
Jyoti Consultants Ltd. was entrusted this benchmark study by IPMA.
Vasant was involved in designing the market survey, conducting interviews,
analysing the field information and preparing the report.
IEEMA got a demand survey for electric motors
conducted by Kirloskar Consultants Ltd. in all sectors of Indian industry.
Vasant was selected as a member of IEEMA's Standing Committee to discuss the
various issues with the consultants at different stages of execution.
3. Heavy-duty Submersible Pumps for Mines
Jyoti Ltd. was examining the
pros and cons of entering technical collaboration with
RITZ Pumpenfabrik, Germany. Vasant conducted
technical discussions with Chief Engineers and other senior executives in
client-organisations and apprised the management about their views on the
proposed product.
4. Motors for Machine Tools
Jyoti Ltd. wished to diversify its
motor-manufacturing facilities to address the Machine Tools market segment. Our
market survey covered one-third of all machine tool manufacturers in India and
discussed Demand forecast, Technical specifications, Scope for Jyoti,
Competition and Characteristics of the Market. The report suggested to the
management a suitable marketing strategy to penetrate the Machine Tool market.
